Ziox Mobiles is a relatively younger mobile company in India. The unique thing about Ziox is that it targets the niche segment with its affordable phones and smartphones. The company is trying to increase its products and tap more segments in the coming year. Here is an interview of Deepka Kabu, CEO, Ziox Mobiles.
DT: - What have been the key highlights of your company during the year 2016?
A: -The year 2016 has been a game changer for us. Ziox introduced several new smartphones and feature phones into the Indian market and was considered as one of the most innovative and fastest growing brands in the mobile category. We established our distribution network across Pan India that gave us a huge outreach into the Indian market and also during the year we established a wide branch office network and system integrators across the country.
Ziox Mobiles has gone through an exhilarating transformation during the year 2016 and is aggressively growing in line with its dynamic business model. Ziox has launched around 8-10 3G smart phones in the year 2016 in the Indian markets which includes the leading Astra Zing+ and Astra NXT and before the year ends we have already have laid out a strategic plan to introduce around 2 to 3 new 4G Smartphones that will be unveiled in the month of December.
DT: - How does the channel help you to reach out to your potential customers? What’s your channel strength?
A: -Ziox has worked hard to expand the offline distribution to cover width and breadth of mammoth nation by appointing 500+ distributors and the tally goes on. We are one of the fastest growing mobile phones brand in the country with a reach to 25000+ retail stores and counting. The brand has made sure that we have right mix of products at every price points and we have launched about 15-20 feature phones and 10-12 smart phones till now.
DT: - What is your assurance for providing excellent service support to your customer?
A: -Our brand has around 600+ service centres across India to provide a comprehensive after sales service support to its customers. Ziox handsets also come with an assured 10 days service policy where if our consumers face any hardware issues we try to close it at a maximum of 10 days. Also, according to the policy if the issue is not resolved within that time period, the handset is replaced by the company till the time the defect is solved. All these policies apply under the warranty period only.
DT: - What’s your road map or strategy for the year 2017?
A: -We have already laid out a strategic plan to introduce around 4G smartphones within the price range of 6K. Also, we are diversifying further and will be launching mobile accessories, LED TVs and Air Purifiers to name a few.
DT: - What is your current revenue? What is your projection for the year 2017?
A: -We plan to sell 3 million handsets by this financial year, around 300 crores of revenue. Our projection for the coming year would be gaining market share rapidly and we also intend to occupy 5% of markets share by financial year 2017-18.
DT: - Do you think that Government of India’s ‘Make-in-India’ programs are seeing the light of day? At what levels are you supporting these programs?
A: -Yes, Make in India and Digital India programs are very good initiatives by the Government. We totally support/believe in Make in India- as mentioned above we have our manufacturing facility in New Delhi and we also hold the capacity to roll out around 8 lakhs units per Month. Ziox is also planning to set up a manufacturing unit in Gangtok at an investment of about Rs 100 crore and in pipeline there is another unit in NCR region with capacity to roll out 1 million handsets per month.
