ESET registered a robust growth in 2014 and looks forward to repeat the same in 2015. The company also organized an offshore partner’s meet that gave it deeper penetration into the Indian market. Excerpts of an interaction with Mr Pankaj Jain, Director, ESET India:
A.Year 2014 has been a great year for us. We have increased our sales strength with your people. We have penetrated deep into tier 3 & tier 4 cities. We have also done an offshore partner’s meet with 80 top partners across India. We have launched two great products- ‘Deslock+ Data Encryption’ and ‘ESET Secure Authentication’. We have bagged many new corporate clients. Overall it was a great year and it has helped us gain a great momentum.
A.Our existing channel has been very kind to us. With their help we are able to penetrate deep in India. Our existing channel understands technology and they are technologically very sound. They do not just sell our products but they create returning customers.
A.Our go-to-market strategy in 2014 has been very successful and we’ll be following the same. We emphasize a lot on product training. We make sure our partners are technically sound. This helps in understanding the customer’s issues as well as understanding the product. We want all our partners to be techno-commercial but not just commercial experts.
A.The offshore partner’s meet with 80 top partners across India has yielded a deeper penetration for us in tier 2, tier 3 and tier 4 cities.
A.If we step into our channel partner’s shoes there will be only two things which will motivate us- ‘Worry Free Product’ and ‘Good Margins’. With ESET our partners enjoy selling the ‘Lightest’, ‘Fastest’ & ‘Most Reliable’ antivirus product and they also enjoy best in industry margins.
