Corsair Memory India had a difficult year. But the company is thrilled by the fact that it successfully secured its ground from the competition. It plans to introduce a new range of products in the new year to tap on the Indian market and reach further. Mr MA Mannan, Country Manager, Corsair Memory India runs us through the company’s New Year strategy:
A.The year 2014 was a very difficult year but overall happy that we hit the targets assigned and in some segments we have exceeded the expectations of our HQ. With absolute no-growth in IT segment we can proudly declare that we captured competition’s market share over the year and also explored newer markets. The popularity of Corsair Vengeance RAMs also increased as it emerged as a brand.
A.Channel has enabled and enhanced the distribution of Corsair products in the market. They are constantly involved in enriching the current market and also look for untapped markets. They take the extra effort to educate the customers about new and upcoming technologies.
A.Corsair is coming up with entry-level components keeping the Indian masses in focus. The primary focus would be on PSUs and cabinets. The entry-level products would define this year for Corsair as compared to the previous year. It would help gain better market share as well as mind-share of the channel partners as well as customers.
A.We are the market leaders in tier 1 segment in branded high-end products. We have taken the best products like the DRAMs to penetrate into the tier II and III regions in India. We have already made a strong footprint in these regions and are introducing more products here. Introducing the entry-level product line is a step towards penetrating the Indian market deeper.
A.The margin on sale for any product is roughly 1-2% in the present scenario. Corsair being positioned as a premium brand would also fetch our channel partners a better margin.
