For any size of organisations digital security is a major concern nowadays with growing security threats. Even common consumers are at threat if they don’t use reliable and updated security solutions to protect their devices from any kind of security breaches. Kaspersky Lab, one of the leading brand in offering security solutions to all verticals, is also working towards mission of protecting you always from any kind of security threats. Shrenik Bhayani, General Manager, South Asia- Kaspersky Lab, shared his overall opinion and upcoming channel plans for Indian market.
DT: What will be major products you will be launching in year 2018? Which will be your key target verticals?
Mr. Shrenik: For our B2B market we will be launching the Kaspersky Endpoint detection and response solution for businesses. And for our B2C market we have the launch of Anti-targeted attack 3.0 which will be a major plan for 2018. The verticals we are focusing on are BFSI/ Government and Public Sector.
DT: How GST changed your business affair in year 2017? What were your preparation to adopt this biggest tax reform?
Mr. Shrenik: GST was a major hurdle especially for our retail business, although Kaspersky Lab was prepared for GST but the channel community especially from smaller cities weren’t prepared which had a repercussion. However, after they got GST compliant with their system things got on track.
DT: How do you support Government of India's 'Make-in-India' program?
Mr. Shrenik: We appreciate Government of India’s initiative towards the ‘Make-in-India’ program which is a brilliant step to empower the people of India and we completely support it.
DT: What's your channel strength currently in India? How do you plan to boost channel strength in year 2018?
Mr. Shrenik: Channel is very important to Kaspersky Lab, the partners who sell Kaspersky Lab are very loyal because they are well aware of the perks and benefits of their partnership with Kaspersky Lab. We have currently more than 7000 channel partners across India who sell our security solutions across different market. We are also planning a loyalty program in 2018 which will increase the partners trust in Kaspersky Lab and will also attract more partners to associate with us.
DT: How do you assure your customer excellent service support?
Mr. Shrenik: We have a dedicated Kaspersky Lab call centre for B2C customer support which works 24*7. In addition to this the customers can raise a ticket online. We are very much committed towards giving best service support to our customer through all means of communication.
DT: What will be your key Go-To-Market Strategy for year 2018?
Mr. Shrenik: We will keep working on to motivate partners. As mentioned earlier the Loyalty program will be a major activity. In addition to this, we will be also introducing interesting end customer scheme.
