“We are very much successful in educating our Channel Partners”

“We are very much successful in educating our Channel Partners”

We have seen tremendous growth in the automation industry in recent years. Indian consumers are adopting automation solution for their safety as well to cut down electricity bill. Mr. C.P Singh, Founder and Chief Mentor of Smart Automation, talks to Rajeev Ranjan, Editor, Digital Terminal, about growth of automation market in India.

---------------------------------------------------------------

RR- How do you see penetration of Smart Automation solution in Indian Market?

Mr. Singh: - India is a huge market for automation solution and its growth is quite tremendous. We are running our operation since last two and half year and we have delivered best automation solutions. We started with eventualization and education of the channels. We taught them about its concept and its functionality to make them aware about our solutions. We are very much successful in getting the channel educated. As far as our penetration is concerned we are picking up lots of large projects as well as middle class and upper middle class projects. So our order book is growing, but there is lot to be covered. Currently we are only focusing on North India market and has good channel base. But we have already recruited few channels in west and south India and soon we will be opening our branch offices there.

RR- What are the factors which have given boost to automation industry?

Mr. Singh:- We observed three main growth drivers in Automation space. First, is security, anyone who gets CCTV Camera is the first move he takes up as security which is the most important factor anyone looks for its safety. Second, automation helps to save energy. In a typical commercial building we are able to save at least 20% electricity and in a residential building we are able to save 15% electricity. This is one of the important drivers for automation industry to grow as energy cost is increasing day by day.Third, convenience which means you can control your home from any part of the globe. It provides highest level of convenience. So, these are the major drivers which have given switch to automated homes.

RR- How do you take care of its affordability for middle class family?

RR- How do you provide service to your customers?

Mr. Singh: We offer high quality products and give best solution to our customers. Yet services are free of cost for one year but still if someone wants to give a maintenance contract then we definitely provide it after one year.

RR- What is your distribution model? How do you sell your solution in the market?

Mr. Singh:- We sell our solution through our partners. We have created a channel programme for this, in which we give revenue share to our channel partners. Our partners get order and the execution of the project is done from our end. With the execution we are training partner how to execute and once they are through that. They can take order on their side and can execute project themselves. So, we can call it a process of graduation of channel partners.

RR- How many partners are currently working with you? What are your channel plans?

Mr. Singh: We have recruited around fifteen channel partner in the last one month and each partner has been given a dedicated territory. Definitely we will expand our channel base though out the year. We expect it to grow by 50 during this year. As far channel plans are concerned we are doing roadshows which aim to educate and trained our partners and expand the networks. We are also working on to open our experience centers.

Related Stories

No stories found.
logo
DIGITAL TERMINAL
digitalterminal.in