To achieve high growth in today’s evolving world is quite impossible without IT. Especially now a days with the emerging solution and advanced technology, enterprises and SMBs are stressed hard to manage financial accountability. Few of us take such challenge and work out of the box to develop solution which can benefit entire community. Kunal Singhal, Founder and MD,EazyERP had same vision while founding EazyERP. He is offering an effective and affordable solution to enterprise and SMBs. Mr. Singhal talks to DIGITAL TERMINAL and shares his vision, marketing strategies and channel plans. Below are the excerpts.
DT: What was your vision behind starting Eazy ERP?
Kunal: Being a Charted Accountant (CA) for many years and worked hand to hand with SME industries, I understood the market nerve. After feedback from auditors of more than 150 MSME companies we found that they were reluctant to move from Tally. So there was a need to fill in the gap of year old Tally software and ERP system. So this vision led to develop a solution where companies keep the financial systems the way it is but with added advantage. The vision behind starting EazyERP was to provide solutions to the Corporates through cutting edge technology with a high level of commitment and dedication and making ERP affordable for them.
DT: What are the latest challenges for enterprise today?
Kunal: In today's economic environment, many commercial businesses, non-profit organizations, and government agencies are struggling with how to do more with less. Businesses want to increase market share and revenue by launching new services that their consumers are demanding. Ultimately, this demand for new and increased services creates pressure on IT to deliver these services in order to support the desired growth. In order to produce at the scale and velocity required meeting the demand, IT desperately needs to accelerate their processes and increase productivity. EazyERP can do this by providing scalable and affordable solutions combining latest technologies and ease of use for the businesses.
DT: How Eazy ERP can help companies to build effective workflow?
Kunal : EazyERP geared to offer customized solutions for various verticals which is easy to implement and cost effective .Customers prefer to have a greater control over the solution in terms of flexibility, adaptability and integration. EazyERP helps the business to streamline its operations by facilitating centralization of organization. Its system helps to automate the workflow of all departments of the organization, which eases the data flow with accuracy & speed while keeping intact all security checks. The USP of EazyERP is Tally Integrated solution that possesses 100 percent synchronization of accounting data with Tally. Hence business owners need not to switch over from Tally software. This unique USP of our system helps people work efficiently and easily. Other USP of EazyERP are:
1.Unlimited User license model.
2. Provide insights into procurement, inventory and production data serves to trim down unnecessary costs and improve operational efficiency.
3. Easy to implement
4.Client's user can customize the Invoice and other reports as per specification by his own hand.
DT: Which verticals are on your target list?
Kunal : ERP is the need of the hour for all sectors today. EazyERP is eyeing for sectors pertaining to manufacturing, automotives, paints, pumps, packaging industries etc.
DT: What are your plans for year 2014? Have you defined any target for this year?
Kunal: EazyERP is expanding its unique and exclusive ERP module across the country. We have launched 1st phase of ERP knowledge series called - ERP-Simplified! across the cities Gurgaon, Ludhiana, Rudrapur, Baddi, Kanpur and Ahmedabad. We want to make the business owners understand the role of ERP to gain productivity and profitability of business a through this series. We are targeting a 300% growth in client base and revenue this fiscal year.
DT: What is your key GTM strategy? What distribution model you are following to reach your customers?
Kunal: We are approaching the most promising industrial areas and reaching all manufacturers to explain them the benefits of Tally Integrated ERP. Through ERP Simplified! Knowledge series we also are targeting our channel partners in various cities.
DT: How your partners can be benefited while selling your solution?
Kunal: Since we are targeting partners who already have a good client base of computer software or hardware customers, all they have to do talk to their existing clients about Eazy ERP. We shall provide them all the marketing and technical support needed. This way they have huge potential of big earning opportunities from their existing client base.
