WD, a Western Digital company and digital storage leader, has reinforced its commitment to the Indian film industry by entering into an agreement with Red Chillies Entertainments Pvt. Ltd. for the second time. As part of this association, WD supported the making of the upcoming movie, Dilwale, directed by Rohit Shetty, by providing storage technology solutions on which the entire movie was stored and edited. WD is the ‘Digital Storage Partner’ for Dilwale, a movie that’s enriched with remarkable special effects and highly impressive cinematography.
Red Chillies deployed WD’s storage solutions on location to secure intensive shoot footage and in the studio during post-production for heavy-duty applications like editing and saving world-class special effects. Red Chillies and WD had previously joined hands for last year’s blockbuster movie, ‘Happy New Year.’
“It’s great to partner with Red Chillies Entertainments once again. This demonstrates its trust in using our storage solutions to create and secure its high-investment movies. The Indian cinema has made great progress and now relies upon the latest production techniques and splendid VFX technology. These advancements need to be complemented with purpose-built storage solutions that ensure capacity, reliability, and efficiency.” said Khalid Wani, Director, Content Solutions Business, India, Middle East and Africa, WD.
WD offers a wide range of internal and external storage solutions that are well suited to various applications. Whether it’s for everyday PC, enhanced performance, network, surveillance or scalability needs, WD’s every internal drive has a purpose. WD also offers a broad portfolio of My Cloud® network attached storage (NAS) solutions for prosumers and creative professionals to create shared storage. WD also offers a wide array of external storage solutions for Windows and Mac applications designed for the creative community like photographers, photo curators, architects, engineers, desktop publishers, videographers, audio editors and anyone who works with data-intensive digital files.
