Sandisk being leading memory brands in India witnessed a strong growth for all its products. Its channel network also supported the company in its growth. Rajesh Gupta, Country Manager India, Sandisk Corporation talks on his plans & strategies for Partners.
A - 2014 has been a very successful year for SanDisk. While we have been trending as the leading flash memory brand in the country, we launched a series of initiatives to engage with the channel and the consumers. Benefitting the channel by building a strong brand to launching leadership products and creating marketing programmes have been some of the key highlights of 2014.
SanDisk launched some leadership products in 2014 such as SanDisk Extreme PRO SDXC UHS-I Memory Card 512GB, 64GB SanDisk Extreme PRO microSDXC UHS-I card, and SanDisk Extreme PRO SDHC/SDXC UHS-II Memory Card.
SanDisk introduced the SanDisk Ultra Club Programme in 2014, an exclusive loyalty programme for top SanDisk partners. Designed to recognize, motivate and reward key partners and privileged members, the programme provides them an opportunity to earn rewards for focusing on SanDisk high-performance products.
A - For SanDisk, channel partners have always played an important role and we value their contribution to our success. Our strategy has been to work with key partners and to educate and motivate them for selling the broad range of SanDisk products across the country. We work extensively on the availability of our product range to the channel by working on the supply chain. That apart, we conduct regular training programmes for our partners through training event and web-based training tools.
SanDisk products are sold across 400+ cities in India through a network of 2000+ dealers. SanDisk channel partners are integral to our go-to-market plans in India and play a key role in our storage solutions business. We at SanDisk believe that our growth in India is a result of our strong channel partnerships and value our esteemed channel partner base and are constantly looking at various ways of engaging and connecting with them at different levels.
A - India is an important market for flash memory storage solutions and has witnessed rapid adoption of consumer electronics such as smartphones, tablets, ultra-books, digital cameras and personal computers. The explosion of digital content is driving the need for more memory, and SanDisk is well positioned to serve the large, fast-paced Indian market. For more than 26 years, SanDisk has been committed to delivering breakthrough technologies that expand the possibilities of storage. We would like our legacy to continue in the years to come.
SanDisk is committed to its large and expanding presence in the retail market. The smartphone and tablet markets represent two large opportunities for SanDisk. Today, SanDisk branded solutions for consumers are available in 300,000 storefronts worldwide, and our retail brand is recognized as a leading brand in key markets globally.
