“Traditional Channel Partners will always be there and will grow”

“Traditional Channel Partners will always be there and will grow”

National Distribution play a key role in establishing any brand in India. It comes with a huge responsibility and challenges in a country like India to sell products into so huge geographical area. Overcoming all the barriers, Mumbai based Creative Peripherals & Distribution Pvt. Ltd. has successfully established its feet into distribution business. The company has successfully achieved the status of being a focused player in Distribution of I.T. as well as non I.T. products like telecom and CE products with a significant reach across India.Currently having a family of more than 175 employees and more than 3000 channel partners, CPDPL is the leading distribution network in India for IT, Imaging, Telecom and Lifestyle brands. Rajiv Warrier, Marketing Manager, Creative Peripherals & Distribution Pvt. Ltd chats on company’s growth and channel plans with DT.

Q: How do you see the growth of IT market in India?

A: I believe there is huge Growth in IT Market and it will explode. Projects like Smart City will provide great job opportunities to lot of IT Companies and its allied products.

Q: How do you see future of Traditional channel partners?

A: Traditional Channel Partners will always be there and will grow as in India people buy due to reference and personal touch. The type of services given by Traditional Partners cannot be matched by any online or LFR. There are some huge business opportunities and Partners who will accept change will make it big.

Q: How do you rate growth of Creative Peripherals as a distribution company in last one year?

A: In the last one year company has grown as a National Distributor and have now strong presence in North and South apart from West which they had always.

Q: What are the basics you see when going for distribution of new products under your company? Do you have any plan to include new products to your existing product offerings?

A: Niche, Good Margin for us as well as for our partners and lifestyle. Creative Peripherals is ever evaluating new products and we will be adding new products every quarter consolidating the current brands too.

Q: What is your current channel strength? Where do you see there is requirement of adding more partners? (Geographical Presence)

A: Our present channel include IT, Telecom, Imaging and Lifestyle. We also cater to LFR and online for selected products on Brands demand. We are looking to strengthen our partners in South, North and Kolkotta.

Q: what are your targets by end of this year? Please share revenue or expected growth percentage.

A: We will be growing our company by 75% in the financial year 2015-16. We at Creative peripherals also believe that our Partners, Brands and Employees will also grow due to our high targets that we have set.

Q: How do you take care of your partners? What are the efforts you apply along with vendors for better product awareness?

A: Apart from all the services that a distributor offers to its partners we are adding up Marketing Activities for our partners. This will help our partners to increase their Top Line from our products. We also offer our partners a blend of products from segments like IT, Imaging, Telecom and Lifestyle which will help them increase their Bottom Line Profits and also identify new business segments.

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