‘To Launch Customized Solutions’

‘To Launch Customized Solutions’

Emerson Network witnessed a robust growth in the year gone by and is bullish to expand with customized solutions. Ankesh Kumar, Director, Marketing at Emerson Network Power, gives us the sneak peak.

Q.How do you rate the year 2014 for your company?

A.We launched new solutions based on the needs of the industry and have received a very positive feedback from them. We received recognition from the industry, winning the Best Innovation Award at ACREX 2014 and The Trust Seal Logo of CIO CHOICE 2014 award in three categories - Data Center Cooling, Data Center Infrastructure Management, and Integrated Data Center Solutions which was chosen from among 300 other CIO’s from the country.Apart from the solutions, our initiatives towards the channel fraternity were lauded which made it an excellent year for us on channel front too. We reached out to our channel community in the form of channel meets, trainings and attractive schemes.

Q.Would you give credit to the channel for your business growth?

A.Emerson Network Power has always endeavoured to maintain effective and regular connect with the channel community. They are extremely crucial to our growth and 2014 saw our channel partners bring considerable business for us and helped us achieve our goals. We conducted channel partner meets and trainings across major and smaller cities in India to engage with them and learn about their feedback. We see a big opportunity for the DCIM market in India and as such we’re working with our channel partners on various certification programs to help them prepare for this opportunity. The DCIM market in India is expected to reach $2.03 billion in 2015 and our channel partners will be playing a huge role in the same.

Q.What will be your go-to-market strategy in 2015? How different would it be from 2014?

A.2015 will be an exciting year for Emerson Network Power as we have several solutions in the pipeline for enterprises and SMBs. We are coming up with solutions which will cater to customized needs of telecom, government, banking, and healthcare sectors. We will continue to interact with our channel partners in various cities and have already launched an online university for the community to train them on upcoming technologies and solutions and business development skills.

Q.Why should your channel partners feel motivated?

A.Due to the ‘Digital India’ initiative and the increased adoption of mobile devices in India, the IT spending in the country is projected to increase by 9.4% from the 2014 forecast. According to Gartner, India is expected to be the third largest IT market within the Asia/Pacific region by the end of 2016. This is great news for our channel partners who will play an important role in fulfilling this increased demand from enterprises and SMBs.

Our message to channel community is to identify a domain of operation and develop expertise around it. If partners acquire a level of specialization in certain domain, then they will be in a perfect position to identify the specific needs of the customer. Enterprises, these days, value consultants who help them with cost effective solutions which makes partners stand out from others.

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