Savera Marketing Agency in recent time has emerged as one of the fastest growing distributors. The company has established its strong foothold across regions and different verticals by selling all leading brands under its roof. Mr. Gopal Pansari,Director at Savera Marketing Agency Pvt Ltd exclusively chats with DT and reveals his channel plans and company’s further roadmap.
A.India is leaping technology maturity curve and is emerging as a digital economy. This faster industry growth is largely being driven by the booming E-commerce segment and stable government with a technology focused growth agenda. The current sentiments are of a mixed nature wherein the markets is confident about the growth but the promising growth is still not on, as most of the industries are playing all together, we must have to wait and watch the game.
A.The future of traditional channel partners is for sure in safe hands provided the channels keep improvising and keep changing with the time. The trend of online business is in point of fact hitting the partners presently.
A.In an industry where change is ever present, Savera have achieved success in providing technology solutions efficiently. IT Distributors work in very competitive markets. Today, like every other distributing company is engaged in multi-channel selling. We have a strong partner presence in market as we deal with over 3850+ partners. Demand curve in market is small with the liberalization and technology, high economic growth has been unleashed. We have been aggressively working towards creating awareness amongst the channel partners in all the regions.
A.We are going to develop new offerings to our existing customer base. Perhaps it’s the most obvious source of growth for us. Moreover, we are focusing on each brand and branch closely to deliver quality products according to the need of customers. The channel ecosystem of 3850 partners across India for Savera has been constant. Apart from adding new brands, we are also working towards increasing our foot prints across the geographies that will help us enroll new partners and increase business.
A.We are refining our offer to provide better technology to our partners with better brands. Furthermore, we still aiming high to deliver the best and gain high level of customer satisfaction by staying on top of the technology curve. We are expecting more than 60% growth this year.
A.For our partners we are the face of the OEM and being at frontend we take the responsibility on product, support and deliverables we deal with. Even with some of our vendors having local presence partners always have the choice of getting a dual level of sales and service support from the vendors as well as us. In Tier II cities, customer satisfaction is most important at strategic level. As dealers are the faces for customers of various brands, educating dealers is a must. Educating dealer means providing an opportunity to gain deeper insight about nuances of premium peripherals market. Dealers understand emerging needs of customers and bring that in notice of vendors, which further help in creating a strong bond between the dealers and vendors.
