Kingston is poised to strengthen its channel muscle to enhance its India footprint and enhance customer base. In addition the company is willing to strengthen its service network to address the growing demand for its products. Vishal Parekh, Marketing Director, Kingston Technology-India, Share company's upcoming plans and strategies.
A.2014 was a fantastic year of launches for us. We entered the gaming peripherals market with the premium HyperX Cloud headset, we demoed the DDR4 memory modules globally and introduced them in India as well. We also introduced the new concept of dual USB drives which went amazingly well with the end users.
So, on a whole, it was a very eventful year with better channel and customer relations. This only motivates us, as a brand, to get more interesting products and solutions in the near future.
A.Kingston has always been a channel friendly company and they form a part of our success story. The Indian market has always been volatile and the sheer size and demand fluctuations make it a place for a dynamic mix of channel partners. We have plans to develop a better model of communication that gives us an edge. Along with our initiatives and promotional drives, we plan to strengthen our channel network. So on a broader scale, the channel market has been responsive for Kingston and we see a good potential to grow even more.
A.Kingston recognizes the channel’s efforts and works closely with them for a better business relationship. Our sales and marketing efforts will be focused on reaching out to more end consumers. We are also strategizing on improving the footfalls in the shops and assisting the trade partners to target and reach a wider audience.
A.The Indian consumer market is large and volatile. With most industries going digital, the whole storage scenario in the country is changing for sure. We have a strong presence in the metros and major trade hubs. We have been able to successfully penetrate the tier II markets and will continue to focus on reaching the Tier III and Tier IV markets. Even on the service front, we have consciously made efforts to provide the best quality customer support in the Tier II and even the Tier III cities and towns.
A.India is poised for a big leap and with Kingston’s lucrative roadmap for the year, there are many opportunities that the channel partners leverage. We have the best quality products, the best-in-class pricing, classy memory and storage solutions and all this is backed by the legendary Kingston reliability. With the dynamism which is set in the industry, the time is now and the partners, that are ready, will reap the benefits.
