Snapdeal announced that it has entered into a strategic partnership with SonyLIV to offer a host of benefits to its users in the upcoming festive sale.
To begin with, all Snapdeal users will get a free 3-month subscription to SonyLIV; the digital platform of Sony Pictures Networks India. The free subscription will also be available to holders of the Snapdeal HDFC bank credit card. Apart from this, Snapdeal has also entered into a distribution partnership with SonyLIV, where Snapdeal would be promoting the SonyLIV platform.
Speaking on the announcement, Vishal Chadha, Chief Business Officer at Snapdeal said, “We are pleased to partner with an innovator like SonyLIV to bring hours of premium entertainment content to our customers, on demand and free of cost. At Snapdeal, we believe in always pushing the envelope on what “consumption” means to our users. As with every passing day, India consumes more and more content digitally, this is a step in meeting our consumers where they are.”
Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “At SonyLIV, our objective is to provide engaging, high-quality entertainment to Indian audiences in a single click. Our partnership with Snapdeal is an exemplification of this vision. This collaboration is a huge value-add to Snapdeal users, who can now enjoy some of the choicest content available on SonyLIV besides fulfilling their shopping needs.”
