PTC to Increase Investment in Programs to Drive Partner Success

PTC announced that its partner program continues to show momentum, with more than half of partners experiencing double-digit growth in the last year. Over the past three years, the number of PTC partners has grown by 45 percent, today totaling approximately 1,150 companies worldwide. 

PTC partners, consisting of technology providers, solution providers, and system integrators, possess deep understanding of their respective markets, sales proficiencies, technology expertise, and customer relationships. PTC’s Partner Network provides a broad and capable ecosystem of complementary technologies, solutions, and services that help with design, development, implementation, and the ability to improve time to production, enabling acceleration of customers’ time to value. 

“As EAC transforms its business, PTC’s Partner Network Program makes it easy for us as a solution provider to expand the way we engage with PTC; and at the same time, do it with the one partner manager we have come to know and trust,” said Abe Taylor, vice president of sales, EAC Product Development Solutions (EAC). 

“PTC’s Partner Network strategy is the foundation to building a partner ecosystem. They make it easier for partners to innovate and collaborate,” said Ian Fountain, director of marketing, Industrial IoT, National Instruments. 

To further support growth, PTC recently launched its redesigned partner program, PTC Partner Network, to enable partners to innovate, collaborate, and capitalize on the significant market opportunity created by the Industrial Internet of Things (IoT) and augmented reality (AR). Companies in the PTC Partner Network are able to: 

• Choose one or many flexible engagement models that are right for their business
• Utilize program tools and resources to get going quickly
• Engage with PTC’s extensive team of experts
• Develop and promote applications, products, and solutions to the market on the leading ThingWorx Marketplace 

“We are committing to increase our focus and investment in our partners, who are already seeing the benefits to partnering with one of the leading IoT and AR companies in the industry,” said Kerry Grimes, divisional vice president, PTC Partner Network. “We are making it even easier for partners to add new technologies and expertise to their businesses, and look forward to working with them to support customers and grow their businesses.” 

Partners of all types are an important component of PTC’s revenue and customer success strategy. Due to increased investment in the PTC Partner Network program, partners contributed over 30 percent of total PTC bookings in fiscal year 2017.