Those days have already passed when Indian brand were lacking in technology innovations and consistency in offering better customer support. Now the scenario has changed as Indian brands are leading the market in many products line. Quantum Hi-Tech, a Delhi based company has already established its brand in Indian market with a vision to provide best quality product at affordable pricing. Mr. Ashish Mutneja, Director, Quantum Hi Tech Merchandising Pvt Ltd, shares his upcoming marketing strategy and channel plans with DT.
A: Talking about the growth of IT Market in India or all over the world, the industry is going through a tough time as most of the people have started using more of mobile phones rather than computers, so we don’t see much growth in recent future unless something dramatic happens.
A: In our Mobile Accessories vertical, we have currently launched power banks of up to10400Mah which has given us a strong acceptance in the market. In the near future we shall be launching more models to cater to high backup requirements of our customers. Smartphones still struggle to make their batteries last long enough to fulfill the desired needs of customers , making power banks the best options for those who need to carry extra juice in their pockets all the time.
In Security and Surveillance we have launched Tribrid DVRs that work on analogue, Analogue High Definition and IP Cameras. To add up to our current HD series range, we have launched 1.3 & 2 Mega Pixel cameras in our A- HD series. Our Home segment wireless IP cameras with cloud service is in its final stage of evaluation and testing and shall be launched in Q3 so we have several products in pipeline.
A: With regards to our growth strategy, we have 3 verticals that we will be focusing on. These include, IT Peripherals, Mobile accessories and Security and Surveillance. Our IT peripheral’s vertical has been growing significantly but as its market segment size is gradually shrinks,our main focus has shifted toward increasing the sale of our mobiles accessories such as power banks and portable mobile speakers to meet the growing demands of our customers.
Another major focus area for us is our security and surveillance segment and we have launched various High Definition series CCTV cameras and DVRs to tap into its humongous potential and take the lead in this segment.
A: Currently across India we have more than 1000 channel partners and a strong sales force which engages fully to support them by performing secondary sales for them and help create awareness thus creating markets for our new products. And yes we have been adding more and more partners but mostly in unrepresented areas as we do not believe in excess distribution.
A: Nowadays it’s not only about designing the product, getting it manufactured and then selling it. But It’s also about giving support to the customers and making them happy and content in every possible way. We at QHMPL understand that Reliability of the Brand or the Product is the key factor for a customer in the selection of the product. Our biggest achievement has been customer satisfaction and peace of Mind through our robust technical support team which is able to keep customers happy through our more than 25 active service points across India. We plan to increase these service points every year by adding minimum 5 new service points.
A: We are obliged to announce that we still have partners working happily with us since more than 15 yrs. Other than that Channel feedback, required amount of distribution, providing marketing support and having uniform price policy are some of the factors which have gone a long way in keeping our traditional partners satisfied all these years.
A: On the strategy for online retail, the online strategy is limited to promotion of product and brand awareness from our end. We do not plan to be very aggressive in terms of online pricing, but we like to support our regular channel in all possible ways to sell our products online.
