SARANI Retail & Marketing Pvt. Ltd. is catering to huge emerging opportunity by offering marketing and distribution support to some of the leading brands in India. SARANI Retail & Marketing Pvt. Ltd. A reputed Complete Brand Marketing Solution company is handling Complete/Partial Brand Marketing for few renowned IT brands like RAPOO, Ideakard, 360 Technology, Huntkey, Wacom, Allflex etc. since 2016. Mr. Sunil Srivastava, Director, Operations & Marketing, SARANI Retail & Marketing Pvt. Ltd. reveals his current and future plans with DT.
DT: What were the key achievements in Year 2017 for your company?
Mr. Sunil: We saw very moderate growth in year 2017 as there was impact of demonetisation and GST throughout the year. But last quarter the market conditions improved as we are able to close the calendar year on a good note. We also moved ahead in distribution business by taking the exclusive regional distribution of RAPOO’s wide range of products along with Smart Power Strips from Ideakard and Smart IP Camera from 360 Technology for UP & Uttrakhand. Now we are equally focused on marketing and distribution of leading brands in India. With this new development, I am very excited to have excellent growth for my company in this New Year.
DT: What are the major products you are offering under SARANI distribution?
Mr. Sunil: RAPOO is a very technically strong brand in input devices so we have decided to go with all the products of RAPOO including their gaming brand VPRO. Apart from Input Devices & Audio from RAPOO, Power Bank is also an important product these days in mobility industry so we will be positioning RAPOO’s Power Bank as well. These Power Banks are made under Make In India Initiative. With RAPOO we have added Surge Protected Power Strips from Ideakard and 360 Smart IP camera from 360 Technology.
DT: What are the major features of Ideakard Smart Power Strips which you are distributing?
Mr. Sunil: These are Surge Protected Power Strips from a new Make In India brand ‘IdeaKard’, with the growing smart devices in everyone’s life we need more electricity points at home as well as office. Hence the requirement of Power Strip (Extension Strips) is growing day by day. IdeaKard power strips are manufactured with High quality standards with high grade Cable and Sockets with a Surge Protected Reset Switch. This works like MCCB if any kind of power fluctuation, surge and short circuit happens.
DT: What are the major features of 360 Smart IP Camera which you are also distributing?
Mr. Sunil: 360 Smart IP Camera is very unique and it works on Wi-Fi and you don’t even need any DVR or bulky Power supply or long wirings, instead it’s sleek, stylish &lightweight camera which can be operated with Mobile DVR Application (Android/iOS). With your 360 mobile application you can monitor the location and you can also add about 99 people per camera to access the live feeds of that particular location like Kid’s Classrooms or School Busses/VANs. This device offers two way communication so you can see the video on your phone as well as you can talk to the person who is in front of the camera. Till now we have gained good traction for this product in some of the market. We will be aggressively pushing this product.
DT: What are your future plans to grow the business volume for SARANI?
Mr. Sunil: We are also planning to introduce our own brand this year. We are working on to bring own laptop battery and adapter, power bank, mobile chargers and cables. We will be also looking to offer barcode scanner and label printers and their printing consumables.
DT: What is your channel expansion plans?
Mr. Sunil: As we are also focused on distribution of products now, we have started building channel network. I would not like to add numbers only but I am looking for quality partners. As we have two states currently, we expect to bill around 200 channel partners by end of March. There will be at least four branches in UP & Uttrakhand to support local partners in selling products.
DT: What all marketing services you offer to your clients?
Mr. Sunil: We are also a leading Brand Marketing company in India who are helping many leading brands to execute their complete brand marketing activities across India. We provide end to end marketing services to our clients like from planning till execution, it may be PR, Retails Branding & Merchandising, POP designing, Printing & Placement, EDMs, Events & Meetings, Digital Marketing, All ATL & BTL activities etc. SARANI is serving to more than five brands currently and in year 2018, we will be looking to explore companies who need marketing support to establish new brands in India. With experience of more than 15 years in sales and marketing, I assure to give best and effective marketing services.Apart from this we are also owning and running an Online eCommerce portal exclusively for Towel and Towel Items www.towelsforyou.com which is doing pretty good.
