“New Brands Contributed 40% Revenue”

“New Brands Contributed 40% Revenue”

Global Infonet is one of the fastest growing distributors in India as it has got its 40 percent revenue in the year 2014 solely from new product signups. It further plans to expand its presence in the Indian market and reach out to more markets. Prashant Prakash, CEO, Global Infonet Distribution reveals company’s plans.

Q.How do you rate the year 2014 for your company?

A.The year 2014 was a year of consolidation and growth. Isn’t it interesting ? More than 45% of our revenue came from brands we signed up in FY2014. We turned every branch into a profit centre unit and changed the way a typical distributor works. We introduced a big cultural change within the organisation.

Q.In what ways did the channel help you steer your business forward?

A.Our business model revolves around channel. They advised us to bring right products. We bring fearless culture when we work with our partners. We trust them and they trust us. We are one of the most preferred distributors for our partners because of our engagement and value addition to channel. Global Infonet exists because of its channel.

Q.What will be your go-to-market strategy in 2015? How different would it be from 2014?

A.Top 600 towns coverage, strong engagement with our vendors and value addition for entire ecosystem, be it principle or our channel, are part of our this year’s roadmap. We will execute this plan well. So everything lines in the execution

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.We serviced 520 + towns during 2014 and we target to take this to 600+ towns during 2015. You will be surprised to know that we have prepared a town-wise target of revenue for each of our salesperson.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.We will work with channel to grow them with right ROI. We will work as consultant to our partners to guide them on multiple challenges. Real motivation comes when partner realises right ROI of his hard-earned money. Message to the channel is “ Lets create a right ROI together for years to come for the betterment of IT community on a WIN-WIN basis “

Q.In your opinion, how can partners sell more? Any selling tips

A.Innovation. Gone are days when customers will come to your shop. Retailers, SI need to go out and go to customers rather than waiting for them to come. Value your customer retain them. Sell through reference and innovation.

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