“Microtek Had Smooth Growth”

Microtek is looking at strengthening its presence in the inverter and UPS space and bets big on its strong network of channel across the country. Manoj Jain, VP of Microtek shares more insights into his company’s roadmap for the coming year

A.The current year 2014-15 has been reasonably good year for our company, as we have seen smooth growth during this period in all verticals of UPS and Inverters.

A.Our main strength is our committed and loyal network of more than 25000 dealers and distributors all across India, and the company along with the channel partners is always moving on a growth track because of mutual support.

A.Our strategy for 2015-16 will be more or less similar to the previous years’ strategies. We will try to add untapped markets or less reached remote areas to increase our penetration. Also we have launched stabilizers’ complete range and are focussing more on this segment.

A.We have reached into all segments of the market. We believe that our segments have a long term growth.

A.Our channel partners feel motivated, because we take care of their interests first and provide them necessary promotional support continuously for ease of selling, make available upgraded value-added user-friendly products so that they can always beat the competition and be the leaders. Channel is our core strength and even direct enquiries are passed on to channel partners only.

A.We give promotional material to our partners highlighting the USPs of the product and presently our USP has been “Microtek Inverter/UPS’ which saves so much electricity that it becomes free in 3 year. They can explain to customers the benefits and sell the products. This product segment is service-oriented as after-sales service is very important. And Microtek’s strength is its unmatched after-sales service network of more than 150 own service centers and more than 355 service points spread all across India.