Since its launch earlier in India this year, Xiaomi’s Mi LED Smart TVs have seen tremendous success with over half a million sales in just six months. The strong marketing plans along with the powerful innovation in LED TV segment has helped Xiaomi to sell more TVs across Indian market.
In line with Xiaomi India's dedicated efforts to ensure that their products are easily accessible to all, the brand will now be offering the Mi LED Smart TVs across it's several offline channels as well. The strategy to sell its TVs through offline channel will surely help Xiaomi to cater to larger audience that will intensify its reach to those users who have not been able to buy these products from online medium.
Offline strategy has always been the main pillar to boost revenue growth as well as company’s infrastructure growth. The customers can now directly visit the store and experience the quality of products which were not possible through online medium. Also majority of customer base is still not familiar to online shopping and they only believe in purchasing from direct store instead of online websites.
Although the Mi LED Smart TV's were initially available through Xiaomi India's online partners and through the brand's flagship Mi Home retail outlets, the products witnessed immense popularity over the last few months. Given the incredible demand, Xiaomi India has decided to expand the channels of availability for these products.
Xiaomi customers and Mi Fans can now experience and buy Mi LED Smart TVs in over 500 Mi Preferred Partner stores across 9 cities, namely New Delhi, Bangalore, Ahmedabad, Kolkata, Indore, Patna, Pune, Mumbai and Maddur; and will soon be available across all cities wherein Xiaomi’s Mi Preferred Partners are present, thereby ensuring that customers in India can easily access these innovative products of great quality at truly honest pricing.
If we talk about India so Xiaomi is currently selling only MI LED TV 4A 52-inch, MI LED TV 4A 43-inch and MI LED TV 32-inch. These TVs are currently being sold on Flipkart.com & Mi.com. The 55-inch variant of MI LED TV is available for Rs. 44, 999/- and 43-inch variant is priced at Rs. 22, 999/- while 32-inch is available at just Rs. 13, 999/-.
