The Great Indian Festival which began this year on September 21, was the biggest shopping season for Amazon.in as well as for its flagship program - Amazon Launchpad! Hosted in three dedicated sales during the one month long celebration - The Great Indian Festival, start-ups under Amazon Launchpad witnessed double the growth in their sales and sold 120% more units over daily average.
Over 220 Indian start-ups participated in the festive season sale offering numerous deals on thousands of Amazon Launchpad products. Electronics (including wearables & virtual reality), consumables (such as beauty products & health drinks) and grocery were the top selling categories during the one month festival. Tagg, Goqii, Boltt, Procus, Gods, 1more, ivoltaa, Trust basket were some of the start-ups that saw a bumper sale and were very popular among the customers. Interestingly, 17 Startups attained the millionaire status this festive season!
Aman Deep Lohan, Head- Amazon Launchpad India, said, “We are very excited by the encouraging response received by these unique Indian start-ups on our marketplace. Through our Launchpad program, we have enabled hundreds of start-ups to take their business across the country and furthermore, through our recently concluded Great Indian festival, these start-ups not only got an unprecedented reach but also got an opportunity to boost their revenues exponentially within a short span of time. It is very encouraging for the start-ups when their innovative products witness good demand and growth. Our Great Indian Festival this year has been bigger and better than before and the success of our Launchpad start-ups is a testimony of that. We look forward to continue with the same momentum in future as well!”
“What really worked for us was the constant engagement with the Amazon Launchpad team and the guidance and inputs provided by them in the months leading up to the festive season. We witnessed a 2X growth during the festive season sale over our usual business. It has been a bumper season for us and we would really like to thank the team involved in this that helped us reach this growth.” - Pritam Halpawat, CEO, 1MORE INDIA.
Amazon Launchpad is a global program that was launched in India last year to provide Indian start-ups an opportunity to market, sell and deliver innovative products to millions of Amazon customers across India and around the world. This unique program is aimed at helping India’s start up community and supporting the Government’s ‘Start-up India’ initiative. For Amazon shoppers, it is a one-stop shop to purchase exciting and cool products developed by Indian start-ups. Amazon.in has partnered with Startup India, NASSCOM 10K and Indian Angel Network (IAN), amongst others, to help identify and enrol start-ups.
Over 200 start-ups are leveraging Amazon’s marketplace expertise and infrastructure to create awareness about their products and drive sales. The Amazon Launchpad store on Amazon.in features over 16000 innovative products ranging from Wearable Technology, Smart Homes, Food & Beverage, Health monitoring, Educational Toys & more. Featured Indian start-ups include The Moms Co, Dr Charcoal, Hug, Truerevo, Leaf Wearables, Flyberry Gourmet among others.
