Advancement in computer technology & internet connectivity coupled with increasing investments in virtual reality technology and growing application segments across the Media & Entertainment industry have fuelled the growth of Virtual Headset market in India. Moreover, rising demand from gaming enthusiasts as well as with recent launch from major smartphone players such as Samsung and Lenovo have further boosted the market.
According to 6Wresearch, India Virtual Reality Headset market shipments value reached over $3.4 Million in CY 1Q 2016. In terms of unit shipments, ANTVR and DOMO captured major share of the market. Other major players in the India Virtual Reality Headset Market are Shinecon, Colorcross, Google and Casemate.
According to Anuj Mehrotra (Senior Research Analyst, 6Wresearch-India Electronics Division), “Increasing demand for virtual reality technology among mobile users, introduction of entry-level VR headsets in the market and effective marketing from Smartphone manufacturers have boosted the India Virtual Reality Market. Additionally, increasing application segments such as Healthcare, Industrial, Education and Retail & Marketing have further boosted the demand for VR headsets in the country.
According to Pulkit Shrivastava (Research Analyst, 6Wresearch-India Electronics Division), “Presently, India Virtual Headset market is dominated by Smartphone based devices mainly due to low ownership cost as compared to tethered VR headsets. However, the growth of Smartphone based VR headsets in India Virtual Headset market would further increase the demand for hi-advanced tethered VR headsets over the coming quarters. Further, hi-tech features such as advanced head tracking and motion sensing capabilities along with with increased field of view up to 110 degrees would attract gaming enthusiasts to opt for tethered virtual reality headsets.”
India Virtual Reality Headset market has witnessed several key partnership and alliances among Smartphone and VR headset manufacturers which in turn have created a perfect gateway for entry-level devices in the country. For instance, Lenovo is offering ANTVR headset with its mid-range K4 Note Smartphone representing a unique selling proposition in the market. However, lack of virtual reality content and lack of consumer awareness acts as a major hurdle for the growth of India Virtual Reality Headset market.
