Abacus Peripherals is one of the few distribution companies to own a brand – Zion RAM, which has gained recognition from global companies like HP & Sony. The brand alone is clocking 15% growth in Tier 3 and Tier 4 market. Vipul Modi, VP, Marketing & Sales, Abacus Peripherals shares his views & plans for channel in this New Year.
DT: What have been the key highlights of your company during the year 2016?
A: Abacus Peripherals has attained significant achievement across all the verticals in the logbook year of 2016. We have added SK Hynix SSD in our product basket and the product is making a considerable mark in the market.
This year in particular was exceptionally energizing for us, thanks to all the high end range of product coming from the vendors. Biostar launched its Racing Series, Inno3d came up with 10th generation Graphic Cards, Antec brought in its Signature Series and our very own Zion RAM will see an addition of DDR4 RAM BLAZE on the 1st January 2017.
DT: What is the central force which keeps partners and consumers loyal to your brand?
A: We believe that every brand stands for a certain commitment and that it’s the obligation of the brand to adhere that commitment. We at Zion have consistently delivered what we generally taken pride in - the high grade memory module, higher sales revenues to partners, international standard designs, a stress free after sales. We are the only Indian manufacturing company to provide extremely product sensitive buyer like HP.
DT: How will GST affect your business and the economy?
A: GST is an uphill battle against unscrupulous parallel importers who have mala fide intention of not paying statutory taxes which directly affects the government exchequer. One can only comment about the market scenario once the bill actually comes into practice but if everything’s right then we are sure this would provide us a level play ground!
DT: How does the channel help you to reach out to your potential customers? What’s your channel strength?
A: Channel partners are our brand ambassador, they are majorly responsible for driving our sales. They are our direct marketers in the market. They are well verse with the advantages of trading with Abacus & our products and they directly convey our qualities and achievements to our exact target audience.
Currently, we are working with 4000+ channel partners across 300+ cities and towns of India. In the coming year we have set certain channel related activities which are concentrated to increase that to 5000 partners across 350+ towns and cities.
DT: What is your assurance for providing excellent service support to your customer?
A: For Zion we have table replacement, where any person receiving faulty RAM gets a Silver coin, this although is an additional cost but it gives confidence and peace of mind to our dealers and consumers.
DT: What’s your roadmap or strategy for the year 2017?
A: For 2017, we want to keep it very simple. We just need to focus on :
