RAPOO is a lifestyle brand and is more focused on tier 1 and tier 2 markets. However, it is trying to expand its reach and look at the wider picture in this fiscal. Saurabh Grover, Country Head – India & SAARC of RAPOO runs us through his company’s plans.
A.2014 was a good year for us. We understand the need of the consumers by reaching them more. As a brand RAPOO always makes sure the delivered products are up-to-the mark. We have done the study of the Indian market to understand what consumers want and so are taking all major steps to meet every need of the Indian customers.
A.We believe in channel to reach maximum customers and to gain maximum benefit. We appreciate the support we are getting from the channel partners.
A.We are taking all routes (B2B & B2C) to reach to Indian consumers. Along with traditional IT channel, we are also present at few major LFRs such as Croma, Reliance and Vijay Sales. We are also utilizing the strength of online sales through Flipkart, Snapdeal and Amazon.
Our go-to-market strategy will be to raise our product quality and to raise standards by offering better battery life, better efficiency and still more portable devices in 2015.
A.Since, we are a lifestyle brand; our major focus goes is on tier-1 and tier-2 cities. We are planning to grab tier-3 and tier-4 in this year.
A.RAPOO emphasizes on the experience and multi utility of products for the users whose major focus is on portable, fashion, innovation, more function, and cost-effective products. We will respect our partners and they will be always feeling as a team with us. Of course, they will get more margins and benefits.
A.Smart selling of products is much required. If the partners can explain the new technology and benefits to consumers, any partner can be successful.
