“Great First Year In India”

“Great First Year In India”

Astrum rolled out its India operations in 2014 only and has received a great response from its partners and consumers. The company is bullish to strengthen its reach and the product line. Raymond Li, Sales Head – APAC, Astrum Holdings Ltd, spins the beans about his India strategy.

Q.How do you rate the year 2014 for your company?

A.The year 2014 has been great for Astrum. Being a new comer in the Indian market, we have got a good share of positive feedback from channels and consumers.

Q.In what ways did the channel help you steer your business forward?

A.Channel has enabled and enhanced the distribution of Astrum products in the market. They are constantly involved in enriching the current market and also look for untapped markets. They take the extra effort to educate the customers about new and upcoming technologies.

Q.What will be your go-to-market strategy in 2015? How different would it be from 2014?

A.Apart from being venturing online, our primary goal in 2015 will be to reach more channel partners. We are introducing products in a niche category as well as for the mass.

The last year was the introduction of Astrum in India. We are yet to capitalize on the sublime quality of our products. This year would be more about strengthening our channel strategy.

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.Till now, we have only focused on Tier I & II regions. It will take another 1 or 2 years for us to spread our distribution networks all over India.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.E-commerce being the highlight of the previous year, we are giving priority to channel sales. Our new launches will be done through channels giving them the edge against e-commerce. We also provide a good margin for our products and since a good part of our product portfolio is premium, the margin is skews upwards when compared to other vendors.

Our message to the partners is: It is always a great feeling when the customers keep coming back. And here at Astrum we focus on our product’s value for money aspect. We have mastered engineering and aesthetics.

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