"Expansion On Agenda"

"Expansion On Agenda"

Smartlink is planning to enhance its reach in all parts of the country. It will expand its partner network, add more products and reach more cities. Aarti Naik, COO, Smartlink disclosed her company’s channel expansion plan with DT

Q.In what ways did the channel help you steer your business forward?

A.Channel has always played a significant role in the DIGISOL setup. A major contribution to DIGISOL’s revenue is made by the channel. As a result of our extensive partner connections spanning across the country, DIGISOL is able to penetrate well throughout the focus markets. Our partners have endeavored to make us a prominent brand.

Q.What will be your go-to-market strategy in 2015?

A.Active Products have been very much part of the company’s core competency right from day one. With in-depth knowledge of networking industry and balanced resources, we have drawn up ambitious plans for the future. We have laid out a roadmap that will focus on high potential verticals. The company will accordingly deploy significant resources to capture opportunities and make strategic investments to improve its competitiveness in the marketplace. We are looking seriously into expanding the channel network along with our product-line.

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.Our current reach is quite wide-spread as we are present in almost all locations in India either directly or through our distributors or dealers. We have a strong distribution network of 21 exclusive territory distributors, 500+ dealers and 5000+ resellers across the country. We have been working very closely with most of these partners for the past 2 decades.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.We are providing training workshops to our channel partners to gear up for new technologies in order to better understand the customer needs and suggest them the best product/solution. We are additionally preparing them to be well-equipped with the knowledge and expertise to get maximum ROI. We will advise our channel to have a great hold on the basics while upgrading their customer base. Development of skills of their team members will be a certain differentiator.

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