Dell India announced the launch of their ‘Dell Campassadors’ program and a strategic partnership with INKtalks, an organization which aims to inspire youth, particularly in emerging economies. The association was born out of Dell’s dedicated focus towards the college student community, who not only exhibit a dynamic use of personal technology, but are also advocates for the adoption of new technologies. With this partnership, Dell aims to engage college students through campus ambassadors in a year-long conversation with Dell &INKtalks to foster a strong sense of social orientation and bring student communities together to share knowledge and ideas with peers and work on collaborative projects, all to prepare them for real life challenges.
This PAN India college student engagement program aims at creating a deeper engagement with youth through college campus ambassadors, known as ‘Dell Campassadors’, in over 50 colleges that specialise in engineering/management/science and humanities across 9 cities. Each college will have 2 Campassadors who will be the key drivers and coordinators for their college and student body engagement with Dell and INKtalks.
Participating colleges will have the opportunity to partake in several youth led activities including INK Stream where selected institutions across India will be able to witness the much anticipated INK Conference 2014 in its entirety, through a high definition live stream from their own college campus. The INK Conference is an annual event, where CEOs, entrepreneurs, artists, scientists, and more gather under one roof for three days of complete immersion in each other’s ideas, stories and perspectives – creating a platform for innovation. This year the conference is scheduled to be held from October 31st – November 2nd 2014.
Ritu Gupta, Marketing Director, Consumer and Small Business, Dell India said, “At Dell we believe that technology is a key enabler for driving personal and professional growth. The college student community are at the cusp of realising their potential and as a brand we are keen to help them take that next step towards becoming future leaders. We believe that our collaboration with INKtalks, an organization whose objectives align with ours, to motivate and inspire the youth, will help us engage students at their most energetic and aspirational growth stage. In addition this platform is designed to provide the Dell Campassadors valuable exposure and learning opportunities to prepare them for real world challenges. At Dell, we believe that equipped with direction, recognition and the power of technology, the youth can be enabled to further their goals and achieve personal brilliance.”
