“Cloud & Big Data Changing the Storage Industry”

“Cloud & Big Data Changing the Storage Industry”

Seagate will continue to bring an open approach towards building an Intelligent Information Infrastructure for customers of any scale and any size, and apply its experience from working with cloud pioneers to help organizations manage next-generation. Rajesh Khurana, country manager – India/SAARC and ASEAN, Seagate outlines the roadmap for the year ahead.

Q.How do you rate the year 2014 for your company?

A.2014 was another good year for us. We continued on our leadership path by making strategic investments to innovate into higher capacity storage and expand capabilities in new cloud systems, flash technology to serve a broader storage customer base in the future. The company launched a plethora of products including Seagate Wireless Plus, Seagate Surveillance HDD (industry’s first dedicated surveillance HDD featuring Seagate Rescue services), Seagate Backup Plus Fast (world’s first portable 4TB storage device, providing twice the capacity and speed of existing external portable drives), and Seagate Backup Plus Slim (world’s thinnest 2TB external hard drive) in 2014.

Technologies like Cloud and Big Data are driving the need for a change in traditional storage industry, and this sea change is creating opportunities for us.

Q.Why should your channel partners feel motivated? What is your message to the channel community?

A.Seagate has been collaborating closely with its partners to deliver an unparalleled record of innovation to the market.

Seagate Partner Program, which was introduced in India in 2005, is fully supporting resellers' unique business requirements. The Seagate Partner Program provides high-powered services to increase profitability of its channel partners and meet their specific business needs. In addition, Seagate enhanced the customer support network reach to areas where there were no SeaCare Centers.

Further, introduction of the Seagate Regional Customer Councils, Toll-Free call support, walk-in warranty exchange centers, SMS-based service support, mobile service vans and free pick-and-drop warranty service are good examples of our ground-breaking initiatives.

Q.What will be your market strategy in 2015? How different would it be from 2014?

A.The company is uniquely positioned to innovate across the full information infrastructure stack – from media and devices, enclosures, the management layer, to operating and file systems. We will continue to strengthen our position as a trusted storage solutions leader by delivering cloud systems and solutions for original equipment manufacturers (OEMs), large enterprises, small to medium-sized businesses, and other organizations.

Going forward, Seagate will continue to bring an open approach towards building an Intelligent Information Infrastructure for customers of any scale and any size, and apply its experience from working with cloud pioneers to help organizations manage next-generation workloads with the scale, performance and cost aligned to their business needs.

Q.How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A.In 2008, Seagate announced its collaboration with its channel partners to support a series of retail access points across several of India’s fast-emerging cities to address the country’s expanding market and customer needs. These retail access points are located in cities such as Bhopal, Coimbatore, Dehradun, Jamshedpur, Kanpur, Ludhiana, Madurai, Mysore, Nagpur and Visakhapatnam – bringing information on Seagate’s industry-leading storage solutions to a broader and fast-growing range of consumers.

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