Xerox India was successful in ending the year on a positive note as its marquee digital press Xerox Versant 2100 got a positive response. Balaji Rajagopalan, Executive Director Technology, Channels & International Distributor Operations, Xerox India. The company credits its channel partners for supporting
A.In 2014 Xerox ended on a very positive note with quite a few installations of our recently launched marquee digital press – Xerox Versant 2100. We also launched the Xerox Color C60 which also saw similar response in the market and we are sure that these devices will bring in a new dimension to digital printing.
Overall the business sentiment was high in 2014 with the new government coming in and we hope that it will only rise in 2015.
A.The channel partners have always played a pivotal role in our success. According to a research report, an estimated 70 percent of companies earn most of their revenue through indirect channels i.e. from dealers, agents, VARs and distributors.
Channel partners are our extended team and the face of the company for our customers. They provide the best market feedback, analysis and market updates and helps us steer our business forward.
A.Our go to market strategy for 2015 will continue to cover the market through our channel partners and strengthen our value proposition for them.
We are bringing in new initiatives for our partners to help and motivate them to do better and that is what is going to be different this time. We are going to work more closely with the partners than ever before, with better communication, regular sessions with the business teams so that the partners are well aware of our strategy and plans to reach out to the targeted market segments.
A.We have a strong base of over 200 partners spread across the country. And this makes us well present in the tier II, III and IV cities. We continue to work on developing on the quality of our presence in these locations. Our partners are the best in the industry and we are sure that they will further help us penetrate deeper in tier III and IV cities.
A.Xerox is an organization which pays utmost attention to the development of its partners. In addition to the strong value proposition, we also have various training sessions to help grow the partner & their teams. We enable our partners to understand the business better, equip them to do business better and also help them unleash their potential to help them grow. We also encourage partner led activity & organize events to acknowledge and reward our top performing partners.
