With more than 40% growth rate in 2014, ADATA India is poised to enhance its growth rate in 2015. The company rests hopes on its channel strategy. Mr Sudip De, VP at ADATA Technology shares more insights.
A.Year 2014 was an exceptional year for ADATA India wherein we achieved a 40% growth YoY. Another highlight of the year was that ADATA India also diversified its operations and expanded its portfolio to LED Lighting as well – which has been an instant hit amongst our existing channel partners as well. We also added mobile accessories to our product portfolio and with some unique features inbuilt it has slowly gained momentum.
A.Channels have been the backbone of our business right from the early days and continue to be. Our loyalty program that is now more than 8 quarters old has seen a phenomenal growth and now more than 1400+ partners are enrolled and doing consistent business. Secondly we also revamped our loyalty program and added a new premium category partners list – thus indicating that the confidence on the brand is on upswing. Channels have been playing a pivotal role for our business growth and almost 75 to 80 percent of our business comes through channels.
A.Our GTM will be to keep focusing on strengthening our relationship with channels and also keeping an eye on new opportunities coming our way through e-commerce. To create a level playing field amongst channels and ecommerce and to avoid any conflict amongst the channels and ecommerce, we have assigned separate SKUs. Like to example – we recently introduced PT100 power bank with Amazon and for our channels we have separate SKUs. As mentioned channels are our backbone – we will work towards enhancing our relationship further with them through various channel activities including events, expos, POSM etc.
A.With our loyalty program we have been able to penetrate well in the tier 2, 3 and 4 cities. At present we can easily boast of our products reaching out directly to end customers in more than 250+ towns and cities.
A.To have a healthy relationship with channels one definitely needs a motivated channel community and we are not only sure but confident that our channel partners are one of the best motivated. We have not compromised with the product quality, offer backend incentive support and service support.
