“Channel Is Integral Part Of Our Biz”

“Channel Is Integral Part Of Our Biz”

Fenda will add more products and improve its presence through strong channel network. Rajesh Bansal, Director – Marketing of Fenda Audio outlines the roadmap for his company for the year ahead.

Q. How do you rate the year 2014 for your company?

A. The year 2014 for the company was a good year considering there were many new products which we introduced in the market. We got a positive feedback about the products we launched.

Q. In what ways did the channel help you steer your business forward?

A. Channel has always been an integral part of our business. We would like to thank our channel partners for their support in taking us to consumers. They have given us adequate visibility and presence. With every passing year our relationship with them becomes stronger. We try to enhance this relationship even further. Considering channel is the touch point for our consumers, we believe that channel has played a great role in our growth.

Q. What will be your go-to-market strategy in 2015? How different would it be from 2014?

A. Agenda for us in the coming year is to focus on filling the gaps and find out ways to enhance relationship with partners. In addition, we would be adding more products to our portfolio.

Q. How deeply are you entrenched in the market, especially in tier 2, tier 3 and tier 4 cities?

A. I am glad that someone has asked a question which talks about tier 2, tier 3 and tier 4 cities. In today’s world, the reach has become a little easy, all thanks to smartphones and internet. People have access to information and are exposed to brands. We have enhanced our presence in these markets significantly.

Q. Why should your channel partners feel motivated? What is your message to the channel community?

A. My message to the channel community is that they need to stay focused on their plans to execute them perfectly.

Q. How can channels improve sales?

A. In a category like ours experience and quality assurance are two things that matter most. In my opinion, channel partners can enhance relationship with their consumers and assure them about the brand value and quality.

Related Stories

No stories found.
logo
DIGITAL TERMINAL
digitalterminal.in