Barracuda has enhanced its channel program to provide the necessary structure and tools to allow resellers to successfully sell and support Barracuda solutions for mutual customers. The new program is designed to accelerate profitability for loyal partners, and to attract new, motivated partners.
“Over the years we’ve added a tremendous amount of innovative technologies to our solution portfolio to provide our channel partners with the best possible options to solve security and storage challenges for customers,” said Michael Hughes, SVP Worldwide Sales, Barracuda. “We’ll continue to focus on ensuring our partners are equipped with the necessary tools and resources to solve these IT challenges, but also better aligning the program to meet the different needs of resellers at every partner level.”
In an effort to reward and better support VARs at all levels of the partner program, Barracuda has added an additional level – Premier, and adjusted the revenue and training requirements at all levels. The restructured program levels are as follows:
• Previous levels included Diamond, Platinum and Certified
• New levels change to Premier, Preferred, Authorized and Registered
Growing and regional partners will be able to more competitively offer Barracuda solutions to local customers through improved deal registration and protection for more product models, with higher discounts.
“Barracuda offers great solutions and strong partner support, which has helped us establish a strategy for solving midmarket and K-12 IT challenges with solutions that are a great match for our customers. This paid off last year as we expanded our business in those areas,” said Steve Katsman, VP and CIO, Micro Technology Group, a Premier Barracuda Partner. “The new partner program provides us with the opportunity to further expand our business with Barracuda – the improved NFR program, revised discount structure, and more flexible deal registration are nice additions.”
Managed Services
Under Barracuda’s new program, channel partners who qualify and are approved by Barracuda to provide managed services can do so by leveraging Barracuda Backup and Barracuda NG Firewall. This option opens up new revenue generation opportunities for channel partners who offer managed security and storage services to customers.
“As a managed service provider, we work to deploy the best possible solutions on the back end that are capable of complementing our services to ensure our customers’ networks remain healthy,” said Tim Aguilar, CEO and Owner, Calculated Research & Technology, a Barracuda Partner. “We look forward to working with Barracuda and exploring its MSP options for our customers given the diverse capabilities offered with Barracuda Backup and Barracuda NG Firewall.”
