ASUS Launches Strix R9 280 and Strix GTX 780 Graphics Cards

ASUS has launched Strix R9 280 and Strix GTX 780, two new graphics cards powered by the RadeonTM R9 280 GTXTM 780 graphics-processing units (GPUs) and designed for players who like to game on the edge of instinct.

About the launch and GeForce® of the new Strix series of products, Mr. Vinay Shetty – Country Head – Component Business, ASUS (India) said, “Taken from the ancient Roman and Greek word for owl, Strix is the brand name for the stunning new ASUS gaming-gear series. Strix means the keenest hearing and sharpest eyesight and the ability to feel the environment, enabling the player to detect and react to even the slightest movement. The Strix brand will this year expand to include a wide variety of gaming gear, including exceptionally-agile mice, super-cool gaming graphics cards, boundary-pushing keyboards and awesome gaming headsets. The first products are these graphics cards.”

The new Strix R9 280 and Strix GTX 780 graphics cards are packed with exclusive ASUS technologies, including DirectCU II that delivers cooler, quieter and faster performance for high-end action gaming and 0dB-cooling technology for lighter-gameplay sessions in total silence. The cards also feature exclusive ASUS DIGI+ voltage regulation modules (VRMs) for superb efficiency and stability, and GPU Tweak for overclocking and online streaming that’s as simple as it is flexible. Strix R9 280 is fitted with 3GB of high-speed GDDR5 video memory and races along up to

980MHz, and Strix GTX 780 benefits from a boosted clock speed of 941MHz supported by 6GB of GDDR5 memory.

Some additional details about the products: STRIX-GTX780-OC-6GD5 - Rs. 44000/- (excluding taxes)STRIX-R9280-OC-3GD5 – Rs. 23000/- (excluding taxes)Contact (Company Name): ASUS Technology Pvt. Ltd. Phone: (91)-22-61598700 / 18002090365Warranty Period: 3 years