Aircel, in line with its ‘Save Our Tigers’ initiative and as part of its World Tiger Day (July 29) celebrations this year, launched an exclusive set of digital stickers- ‘Tigojis’. Through ‘Tigojis’, Aircel aims to engage people on tiger conservation and encourage them to use these tiger stickers across online interactions and social conversations. The complete pack will be available for free download on Google Play and will be soon made available on the Apple (iOS) app store.
Speaking on the occasion, Brinda Malhotra, Head-Corporate Social Responsibility, Aircel said, “The ‘Save Our Tigers’ initiative, since 2008, has been able to create a very special place in the hearts and minds of the people of this country. While Aircel has been relentlessly championing this cause along with its partner NGOs, this World Tiger Day we wanted people to further raise their voice for tiger conservation. We hope that through ‘Tigojis’ and PicBadges, people will make the tiger a part of online conversations and even encourage their family and friends to do their bit to save our tigers. Aircel has also decided to pledge Re. 1 towards the ‘Save Our Tigers’ fund for each Tigojis download from the app store and for every picbadge used.”
As part of its other initiatives for World Tiger Day, Aircel will be engaging with young tiger ambassadors in various cities across the country with rallies, in-school slide presentations, street plays, fests, fun games and competitions with the focus to create high awareness and gain support on Tiger Conservation. These activities will also witness active participation of leading environment conservationists, prominent forest officials and celebrities.
