Marking its first ever Digital Marketing Forum in Gurgaon, India, Adobe announced the acquisition of new customers – HDFC Life, iYogi, Sterling Holidays, ShopClues, PayBack among many more – demonstrating the high demand for Adobe Marketing Cloud in the country.
Adobe Marketing Cloud, which was named the industry leader in multiple recent marketing cloud vendor reports by Forrester and Gartner, processes more than 30.5 trillion transactions a year and has become a major business driver for Adobe, recording $1.17 billion in revenue in ‘14.
“India is one of the fastest growing markets for Adobe’s digital marketing business, and a substantial amount of the leadership and development for the Adobe Marketing Cloud products is taking place at our Adobe offices in the region,” said Brad Rencher, Senior Vice President and General Manager, Digital Marketing, Adobe, who is in Delhi for Adobe’s first Digital Marketing Forum 2015 in India. “I’m excited to share our vision for Digital Marketing with customers, partners, and the industry at this event, and to confirm our commitment to helping major Indian companies deliver consistent digital experiences to consumers across multiple brand touch-points.”
“Today, customers can be confident that as they grow, Adobe has the capability to scale for them as they embark on their own digital transformation. The journey begins with a single step and in many cases, a single solution. As companies develop an understanding for the power unleashed by analytics, and experience the efficiencies created by these digital tools, we see an increasing hunger to do more. And our growth in the country is a testimony to that,” said Umang Bedi, Managing Director, South Asia, Adobe.
Adobe Experience Manager is a platform to organize, manage, and deliver creative assets and other content across multiple digital marketing channels.
Adobe Target allows marketers to test and target digital experiences to maximize business results.
HDFC Life chose Adobe Marketing Cloud over other solutions for its marketing automation project. “We are keen to offer personalized and relevant communication on the various digital channels to our customers. We therefore chose solutions like the Adobe Campaign, Analytics, Target and Audience Manager, as a next step in our digital journey” said Sanjay Tripathy, Senior Executive Vice President responsible for Marketing, Product, Digital & E-Commerce at HDFC Life.
Adobe Digital Marketing Forum 2015 is designed with the needs of a digital Indian enterprise in mind. It aims to help in enabling and enthusing leadership in digital operations across marketing, IT, sales, communications and customer services.
