At Adobe MAX 2015, the world’s leading creativity conference, Adobe (Nasdaq:ADBE) outlines its vision for Creative Cloud -- a “connected creative canvas” where people create and share their work from anywhere. With millions of members around the world, Creative Cloud brings together essential desktop and mobile apps; a growing marketplace for content, assets and talent; and a vibrant community where creatives can showcase their work and find inspiration. Adding to Creative Cloud momentum, the company today shipped two new mobile apps, Photoshop Fix and Capture CC, enabling quick retouching and asset capture on the go and announced new Touch capabilities across Creative Cloud desktop applications including Photoshop CC, Illustrator CC and Premiere Pro CC. Adobe is also highlighting its patented CreativeSync technology, which powers connections between desktop and mobile apps and the assets creatives use every day. In addition, video content is coming soon to Adobe Stock, the company’s royalty-free collection of high-quality photos, illustrations and graphics.
Following the global announcement in June of Adobe Stock, the industry’s first stock content service to be integrated directly into the creative process, Adobe announced this service is now available for the first time in India, Singapore, Korea, Hong Kong, Thailand and Taiwan. Available through Adobe certified partners as a standalone service or with Adobe Creative Cloud for teams, this new service is a curated collection of more than 40 million high quality images, and radically simplifies buying and using stock content including photos, illustrations and graphics. Adobe Stock for Enterprise, with Shared Services and Managed Services will be launched before the end of the year.
Adobe Stock is deeply integrated into Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC. Designers can launch Adobe Stock directly within the CC desktop software, add watermarked images to their Creative Cloud libraries, and then access and work with images across multiple desktop tools. When creatives are ready to license the image for finished work, they can do it directly within the desktop software they are working in. Thanks to Creative Cloud’s signature CreativeSync technology, all edits made on a watermarked image are automatically applied to the newly licensed image, saving hours of potential rework.
Nearly 7000 attendees, from across the creative spectrum, are gathered in Los Angeles to learn, be inspired and network. This year’s MAX will feature film director Baz Luhrmann; “Humans of New York” founder and photographer Brandon Stanton; illustrator and writer MairaKalman; and artist, designer and author Elle Luna. To view the keynote via a live stream, visit: http://www.adobe.com/go/maxkeynote.
“Creative Cloud has become the de facto platform for all creatives, providing the tools and services to fulfill every creative need. With this latest release, we’re giving our creative customers the freedom they need to work and be inspired from anywhere,” said Bryan Lamkin, senior vice president and general manager, Digital Media at Adobe. “Being connected to your assets, team and projects, at all times, is critical to today’s designers. With this Creative Cloud update, Adobe’s signature CreativeSync technology drives powerful connections between desktop and mobile apps as well as essential creative assets.”
